How much employment is generated by the industry?

The horticulture industry directly employs approximately 350,000 people, while 3.5 million people benefit indirectly through related activities. There is a high concentration of women and youth at various stages of the value chain. Between 2012 and 2020, employment in the cut flower industry witnessed a steady growth in job creation, accounting for over 65% of all new jobs created in the agriculture sector. The floriculture industry employs approximately 200,000 people and impacts over 4 million livelihoods.